How To Quickly Scale Your Wholesale
Business With Vacation Incentives

So you’re a wholesaler – presumably selling products to retailers, industrial, institutional or professional business users. And you’re always up against competitors who are constantly playing “the price-discounting” game.

Well here’s your opportunity to CLEARLY DISTINGUISH yourself from other wholesalers.

And it’s an idea that can attract new clients……give away a Free Vacation when a client buys from you! 

We suggest you make the offer very simple – offer a Free Vacation to clients in return for a certain minimum spend throughout a “given time-period”.

So for example, you might say “for every $1,000 a client spends in one calendar month, they’ll receive a Free Vacation”.

Now please don’t take this one thousand dollar figure literally – your wholesale business might have a much higher average monthly spend from clients – so your Free Vacation bonus might be linked to a “$5,000 spend requirement” in the one month.

Or your supply of products might be every TWO MONTHS or EVERY QUARTER…….in which case, you’d simply adjust “your free vacation offer” accordingly.

But the point is…….your Free Vacation Incentive is meant to:

       a. Take your clients’ EYES OFF THE PRICE…….and

       b.Stimulate extra expenditure & LOYALTY 

However, just for the sake of demonstrating HOW powerful the vacation incentive offer could be, let’s say that it’s realistic to reward a client who makes a one thousand dollar spend in one calendar month.

So let’s say a retailer had purchased $800 of product from you in October….& at the 27th of the month, you reminded them that they only had to spend another $200 by October 31 & they’d get a FREE VACATION……do you think they’d be influenced to spend that extra money?

You betcha! Of course they would.

And if you’re getting the vacations for JUST $97 EACH, it means your investment in each vacation is equal to less than 10% of the $1,000 revenue.

And if your “spend requirement” was say, $1,000 in the one calendar month……AND a client spent $2,000 that month, you’d give them 2 FREE VACATIONS!

(Keep in mind that vacations need to be taken 12 months apart, so if someone gets two vacation certificates, they essentially get two years of vacations.)

….OR….they might decide to “gift” other Vouchers to friends maybe.

Again, please understand we are simply giving you “examples” of the spend requirement & suggested time-period for expenditure. It’s entirely your call, as YOU know your margins & regularity of purchases.

But you get the idea……..it’s all about taking their eyes OFF the price & stimulating loyalty to your business. So get ready for your “average spend” to INCREASE SIGNIFICANTLY!

Compare this “incentive-based” marketing to “price discounting”……& you’ll see there’s no contest. With a “price discounting” strategy, you ultimately hurt your “brand” – whereas with an “INCENTIVE” strategy like this, you retain margin & you protect & enhance your “brand”.

So therefore the whole idea is that instead of price discounting, you take their eyes off the price by giving them a free ATTRACTIVE INCENTIVE…..what we call “an adult Happy Meal Toy”, a complimentary vacation!

And we think you’ll probably agree that a FREE 4 DAYS US VACATION FOR TWO PEOPLE will attract significantly more customers than a meaningless 10% discount!

That’s for sure!