How To Quickly Scale Your Website Design Business With Vacation Incentives

So you own a WEBSITE DESIGN business – & your target audience might predominantly be small to medium business owners.

You know you’re in an extremely “competitive” industry – particularly with web designers in overseas destinations like the India and Philippines offering their services for insanely low prices.

Well here’s your opportunity to stand out from the crowd – & attract new customers by giving away a free vacation!

We suggest you make the offer very simple – offer a free vacation with every website.

Or…if you felt it was more appropriate to reward clients on a proportionate basis to their “spend” – you could consider giving clients a free vacation for every thousand dollars spent in a single transaction.

Can you imagine the impact of advertising either of the following deals on Facebook or any other media? Here’s the offers:

“Get a 5-page website from us & GET A FREE VACATION!”

Or you might say, “For every $1,000 you spend with us in a single project, we’ll give you a FREE USA VACATION!

So that means if you spend $2,000 with us, you’ll GET 2 VACATIONS!”

(Keep in mind that vacations need to be taken 12 months apart, so if someone gets two vacation certificates , they essentially get two years of vacations.)

…OR…they might decide to “gift” other certificates to friends or staff, maybe.

You KNOW what this sort of insane incentive will do…it’ll entice people to consider increasing their website budget.

So get ready for your “average spend” to INCREASE SIGNIFICANTLY!

Now don’t take these figures too literally – you can of course choose whatever “spend requirement” you like – you may say, “For every $1,500 spent in a single project, you get a FREE VACATION.”

Or perhaps, “For every $2,000…” – it’s entirely your call, as YOU know your margins.

Compare this “incentive-based” marketing to “price discounting” …& you’ll see there’s no contest.

As you KNOW, the WEBSITE DESIGN game is full of DISCOUNT OFFERS 52 weeks a year – well now you can forget about competing on price!

With a “price discounting” strategy, you ultimately hurt your “brand” – whereas with an “INCENTIVE” strategy like this, you retain margin & you protect & enhance your “brand.”

So therefore the whole idea is that instead of price discounting, you take their eyes off the price by giving them a free ATTRACTIVE INCENTIVE…what we call “an adult Happy Meal toy” – a complimentary vacation!

If you’re getting the vacation for $97 & you give one away when someone spends $1,000 for example, that’s equivalent to a 10% discount – but acts as ROCKET-FUEL for your business!

And we think you’ll probably agree that a FREE 4 DAY US VACATION FOR TWO PEOPLE will attract significantly more customers than a 10% discount! That’s for sure!