How To Quickly Scale Your Pool Business With Vacation Incentives

So you sell POOLS…which we guess is one of the larger investments people make associated with their home. We’re probably going to surprise you here – because we recommend that you DON’T DARE consider giving a free vacation to someone when they BUY a pool from you! For HIGHER PRICED purchases like a pool, it makes sense to use the free vacation as a LEAD GENERATOR.

In other words, your social media ads & other communications would invite people to simply, “Schedule a presentation & quote from you,” …& in return, they walk away with a FREE VACATION!

Because think about this for a moment, whilst the 4-day VACATION is a fabulous incentive, it’s unlikely to have a major impact on someone looking to buy a $30,000, $40,000, or $50,000 pool.

However, it WOULD likely have a HUGE IMPACT on influencing a prospective BUYER of a pool TO AT LEAST SCHEDULE A MEETING & PRESENTATION WITH YOU.

Your advertising would promote the fact that if someone attended a get-together with you & subsequent presentation, THEY RECEIVE A FREE VACATION!

Now if your conversion rate is for example, 1 out of 10 from such meetings, your RETURN ON INVESTMENT will be INSANE.

Let’s do the math.

Given the vacations are $97 each, ten meetings will cost you ten times $97 – that’s a total of $970.

And if you’re selling a $30,000 or $40,000 pool, we bet you’d be happy to do that every day of the week!

Even if you convert only ONE out of every 20 appointments – that’s a 5% conversion rate – your ROI is STILL pretty insane. Let’s do the math on that one – twenty vacations at $97 equals a $1,940 investment…if you sold ONE $40,000 pool out of 20 appointments, we’re guessing your return on investment would be extraordinary!   

This is a LEAD GEN tactic on steroids!

To ensure you’re not wasting time with tire-kickers, your advertising would send interested people to a landing page (which WE can help you with), where the prospects need to leave their details AND answer a number of pre-qualification questions.

You know…the sort of questions YOU’D ask when you get a general inquiry – just to make sure the prospect is at least semi-warm.

If they don’t pass “the pre-qualification test,” THEY DON’T get to meet with you – plain & simple…so you’re NOT wasting your time – nor are you wasting your vacation certificate.

This way, you’re only talking to real prospects – & the free vacation incentive works its magic! We’ve had pool builder clients who have used Facebook Ads very effectively this way. When a prospect clicks their ad & goes to a landing page, they need to respond to questions like “the size of their backyard” & “are they the owner of the property”  – to ensure that they are a lead worth booking an appointment with.

So as you can see, you can use the free vacations as a powerful LEAD GENERATOR for your pools!

And if you use the likes of Facebook advertising to promote this jaw-dropping offer, get ready for an AVALANCHE of LEADS!