How To Quickly Scale Your Office Products
Business With Vacation Incentives

So you own an office products business & sell computers, printers, Xerox machines, desks, chairs, paper, filing cabinets, pens…& the list goes on!!

And you’re always up against the BIG BOYS – like Staples & Office Depot…who are constantly winning the price-discounting war of course.

Well here’s your opportunity to beat the big boys – & attract new customers by giving away a free vacation!

We suggest you make the offer very simple – offer a free vacation for every one thousand dollars spent in a single transaction.

Can you imagine the impact of advertising the following deal on Facebook or any other media? Here’s the offer:

“For every $1,000 you spend with us in the same transaction, we’ll give you a FREE USA VACATION!

So that means if you spend $2,000 with us, you’ll GET 2 VACATIONS!”

(Keep in mind that vacations need to be taken 12 months apart, so if someone gets two vacation certificates , they essentially get two years of vacations.)

…OR…they might decide to “gift” other certificates to friends, maybe.

You KNOW what this sort of insane incentive will do…it’ll entice people who were going to spend $600 or $700 to NOW spend at least a THOUSAND DOLLARS.

So get ready for your “average spend” to INCREASE SIGNIFICANTLY!

Now don’t take these figures too literally – you can of course choose whatever “spend requirement” you like – you may say, “For every $1,500 spent in a single transaction, you get a FREE VACATION.”

It’s entirely your call, as YOU know your margins.

Compare this “incentive-based” marketing to “price discounting” …& you’ll see there’s no contest.

As you KNOW, the OFFICE PRODUCTS game is full of DISCOUNT OFFERS 52 weeks a year – well now you can forget about competing on price!

With a “price discounting” strategy, you ultimately hurt your “brand” – whereas with an “INCENTIVE” strategy like this, you retain margin & you protect & enhance your “brand.”

So therefore the whole idea is that instead of price discounting, you take their eyes off the price by giving them a free ATTRACTIVE INCENTIVE…what we call “an adult Happy Meal toy” – a complimentary vacation!

If you’re getting the vacation for $97 & you give one away when someone spends $1,000, that’s equivalent to a 10% discount – but acts as ROCKET-FUEL for your business!

And we think you’ll probably agree that a FREE 4 DAY US VACATION FOR TWO PEOPLE will attract significantly more customers than a 10% discount!

That’s for sure!

Oh, incidentally, you could alternatively run a loyalty card promotion, somewhat similar to what restaurants and coffee shops do, where stamp a loyalty card each time someone spends a specific amount with you.

We provide you with the artwork for your loyalty card – it’s business-card size & has 10 places on the back for you to “stamp.”

You’ll see on our website more details about how to run a loyalty program like this, but it’s very similar to what you’ve probably seen in many restaurants and coffee houses.

For example, you may promote that every time someone spends at least $100 in a single transaction with your business, they receive one stamp on their loyalty card.

(So if they spend $200, they get 2 stamps…. & so forth.)

When they save 10 stamps on their loyalty card, it obviously means they’ve spent $1,000 with you over a period of time.

So you may highlight that when they complete a loyalty card and therefore demonstrate they have spent $1,000 with you, they would get a free USA vacation!

If you do the math, this means they have spent at least $1,000 with you over time…and because the vacation costs you $97, you are effectively giving them an incredible loyalty gift – the cost TO YOU being less than 10% of what they have spent with you.