How To Quickly Scale Your Home Builder Business With Vacation Incentives

So you sell HOMES…..the biggest investment in most peoples’ lives.

We’re probably going to surprise you here – because we recommend that you DON’T DARE consider giving a Free Vacation to someone when they BUY a home from you!

For HIGHER PRICED purchases like a home, it makes sense to use the Free Vacation as a LEADS GENERATOR. 

In other words, your social media ads & other communications would invite people to simply “book an appointment with you”……..& in return, they walk away with a FREE VACATION! 

Because think about this for a moment, whilst the 4 Day VACATION is a fabulous incentive, it’s unlikely to have a major impact on someone looking to buy a $300,000 or $400,000 home. 

However, it WOULD likely have a HUGE IMPACT on influencing a prospective BUYER of a home TO AT LEAST SCHEDULE A MEETING WITH YOU. 

Your advertising would promote the fact that if someone attended an appointment with you to discuss a home they might be interested in, THEY RECEIVE A FREE VACATION! 

Now if your conversion rate is for example, 1 out of 10 from such meetings, your RETURN ON INVESTMENT will be INSANE. 

Given the vacations are $97 each, ten meetings will cost you ten times $97 – that’s a total of $970. 

And if you’re selling a $300,000 or $400,000 home, we bet you’d be happy to do that every day of the week! 

Even if you convert ONE out of 20 appointments – that’s a 5% conversion rate – your ROI is STILL pretty insane.

Twenty vacations for 20 appointments at $97 equals a $1,940 investment……..if you sold ONE $400,000 home out of the 20 appointments, we’re guessing your return on investment would be STILL BE EXTRAORDINARY!   

This is a LEAD-GEN tactic on steroids! 

We’ve had a builder use the vacations to attract prospects to a Tapas Evening Presentation at one of his Display Homes. 

His Facebook Ad campaign promoted the opportunity for people to attend his 60 minute presentation AT HIS DISPLAY HOME one evening & enjoy a Tapas Dinner – & walk away with a Free Vacation! 

This builder invested around fifteen hundred dollars on Facebook ads & was really pleased to attract 21 couples to the event……..couples who had “qualified” on the Landing Page that they owned a block of land & were serious about choosing a home.

Wait till you hear the results! 

Of the 21 prospects who attended the evening, THREE moved forward & purchased a $550,000 home within weeks!

So for an investment of 21 vacations at $97 each (that’s about two thousand dollars), plus fifteen hundred dollars in Facebook ads……..this builder pulled in around 1.6 MILLION DOLLARS IN HOME SALES!

Mmmmm………a $3,500 investment resulting in a 1.6 MILLION DOLLAR RETURN……….yep, this builder was pretty pleased with the result!!  

To ensure you’re not wasting time with tire-kickers, your advertising would send interested people to a webpage (which WE can help you with), where the prospects need to leave their details AND answer a number of pre-qualification questions. 

You know……..the sort of questions YOU’D ask when you get a general inquiry – just to make sure the prospect is at least luke-warm. 

If they don’t pass “the pre-qualification test”, THEY DON’T get to meet with you – plain & simple…..so you’re NOT wasting your time or your Vacation Voucher. 

This way, you’re only talking to real prospects – & the Free Vacation Incentive works its magic! 

So as you can see, you can use the Free Vacations as a MIGHTY powerful LEAD-GENERATOR for your homes!