How To Quickly Scale Your Convenience Store Business With Vacation Incentives

So you own a convenience store – or maybe a small grocery store.

And you know that building loyalty with your customers should be your number one objective, as it’s all about lifetime value for you and so you want to encourage customers to be sticky and keep coming back over and over again.

Well you’re in luck because this vacation incentive can do just that, influence customers to remain LOYAL to your store AND come back regularly so that they can enjoy your free vacation reward.

We suggest you run a loyalty card promotion, somewhat similar to what restaurants and coffee shops do, where you stamp a loyalty card every time someone spends a specific amount with you.

We provide you with the artwork for your loyalty card – it’s business-card sized & has 10 places on the back for you to “stamp”.

You’ll see on our website more details about how to run a loyalty program like this, but essentially it’s very similar to what you’ve probably seen in many restaurants and coffee houses.

For example, you may promote that every time someone spends at least $50 in a single transaction at your store, they receive one stamp on their loyalty card.

(So if they spend $100, they get 2 stamps.)

When they get 10 stamps on their loyalty card, it obviously means they have spent $500 with you over a period of time.

So you may highlight that when they complete two loyalty cards and therefore demonstrate they have spent $1,000 with you, they would get a free USA vacation!

If you do the math, this means they have spent at least $1,000 with you over time…and because the vacation costs you $97, you are effectively giving them an incredible loyalty gift – the cost TO YOU being less than 10% of what they have spent with you.

In other words, if the customer has spent let’s say, $1,000 with you over time…& the vacation gift you’re giving them costs you $97, it’s essentially equivalent to a 10% discount.

So you have turned a lame 10% discount into a jaw dropping free vacation!

Don’t take these “expenditure figures” too literally – you may choose to give a stamp on loyalty cards for every $25 spent in the one transaction – & therefore a customer needs to fill 4 loyalty cards to get the free vacation – it’s entirely your call.

But one thing’s for sure, this incredible reward just goes to show that incentive-based marketing beats price discounting hands down every time!