So you’re in the air conditioning/HVAC business.

If you’re targeting homeowners, your promotional format is very straightforward.

You would simply offer homeowners a free vacation when they purchase an air conditioning system from you.

Another clever way of attracting an avalanche of leads is to run a Facebook ad campaign where every two weeks you might give away one of your less expensive air conditioners and a 4 Day Vacation!

So your Facebook ad invites homeowners to click and go through to a landing page – where they answer some pre-qualification questions and provide their details.

(The pre-qualification questions help you determine that they are THE HOMEOWNER & that they “need an air conditioner” & so forth…the idea is to identify any tire-kickers so you don’t waste your time with them.)

Then, every two weeks you might have a draw and select a winner who walks away with the air conditioner and free vacation prize.

But at the same time, you’ve probably collected hundreds and hundreds of prospective clients who have glowed in the dark because they have entered a contest to win an air conditioner!

So you can then text and/or email them with a SPECIAL AIR CONDITIONER OFFER – and even call these people and tell them that unfortunately they didn’t win the air conditioner and the holiday…but if they buy an air conditioner from you by a certain time, they will get the free vacation!

See how clever this is? You’re making warm prospects glow in the dark and give you their details.

It’s a LEAD-GENERATOR on steroids!

We suggest you try both strategies…in other words, use the free vacation as a conversion tool…and also use it as a lead generator!

One thing’s for sure – giving an incredible incentive like this makes MUCH more sense than going down the price discounting path!